ROI of Using IronWiFi in the Transportation Industry
Scenario: Regional rail operator with 100 trains equipped with onboard Wi-Fi managed through IronWiFi.
Annual Costs
| Item | Amount (USD) |
|---|
| IronWiFi Subscription | $600/train/year × 100 = $60,000 |
| Initial Setup & Integration | $10,000 (one-time) |
| Total First-Year Cost | $70,000 |
Annual Benefits
| Benefit Area | Details / Assumptions | Value |
|---|
| Passenger Data Capture |
500 new emails/month/train × 100 trains = 600,000/year |
$180,000 |
| Customer Retention |
0.5% increase in repeat riders = 3,000 trips × $20 profit |
$60,000 |
| Advertising Revenue |
Local ads on captive portal: $50/month/train × 100 |
$60,000 |
| Reduced IT Support |
Cloud-based access control reduces admin tasks |
$10,000 |
| Total Estimated Value |
|
$310,000 |
ROI Calculation
ROI = ($310,000 – $70,000) / $70,000 × 100 = 342%
Additional Opportunities
- Promote loyalty programs during Wi-Fi login
- Push travel updates and reduce call center volume
- Monetize with local partner promotions
Contact us for a custom ROI analysis based on your fleet size, routes, and passenger volume.
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