ROI of Using IronWiFi for a Hotel Chain
Scenario: Hotel chain with 10 properties, offering branded guest Wi-Fi managed through IronWiFi with data capture, analytics, and upsell capabilities.
Annual Costs
| Item | Amount (USD) |
|---|
| IronWiFi Subscription | $600/property/year × 10 = $6,000 |
| Initial Setup | $2,000 (one-time) |
| Total First-Year Cost | $8,000 |
Annual Benefits
| Benefit Area | Details / Assumptions | Value |
|---|
| Marketing Reach |
1,000 new emails/month/property × 10 = 120,000/year |
$60,000 |
| Repeat Bookings |
1% of captured contacts convert to stays (1,200 bookings × $100 profit) |
$120,000 |
| Upsell Revenue |
Promote spa, F&B, late checkout (1,000 upsells × $10) |
$10,000 |
| Reduced IT Support |
Self-managed captive portal reduces support overhead |
$5,000 |
| Total Estimated Value |
|
$195,000 |
ROI Calculation
ROI = ($195,000 – $8,000) / $8,000 × 100 = 2,337.5%
Additional Opportunities
- Promote loyalty program or membership perks during login
- Improve NPS with targeted surveys after check-out
- Enable geo-targeted ads for local attractions or partners
Want to see this calculation with your real data? Contact us for a personalized ROI assessment.
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