What is presence analytics?
Presence analytics uses WiFi probe requests emitted by mobile devices to estimate foot traffic within the range of your access points. When a device with WiFi enabled is nearby, it periodically sends out probe requests that can be detected by compatible hardware, even if the device does not connect to the network. This data provides valuable insights into visitor volume, dwell time, and traffic patterns.
For businesses offering WiFi services, presence analytics can help measure the effectiveness of marketing campaigns, optimize store layouts, and understand peak traffic periods. When combined with captive portal data, you can correlate foot traffic with actual WiFi usage to get a more complete picture of visitor engagement and potentially translate those insights into additional sales opportunities.
For more frequently asked questions, see the FAQ overview.