ROI of Using IronWiFi for a Small Business
Scenario: A small retail or service business with 2 locations uses IronWiFi to provide secure employee Wi-Fi and branded guest access with lead capture.
Annual Costs
| Item | Amount (USD) |
|---|---|
| IronWiFi Subscription | $65/location/month × 2 = $130/month |
| Total Annual Cost | $1,560 |
Annual Benefits
| Benefit Area | Details / Assumptions | Value (USD) |
|---|---|---|
| Lead Generation | 200 new contacts/month = 2,400/year × $1/contact | $2,400 |
| Upsell Opportunity via Splash Page | Specials, loyalty programs = 100 conversions/year × $20 | $2,000 |
| Reduced Support Time | Fewer Wi-Fi complaints / manual password issues | $500 |
| Brand Perception | Custom-branded login = enhanced trust & professionalism | $1,000 |
| Total Estimated Value | $5,900 |
ROI Calculation
ROI = ($5,900 – $1,560) / $1,560 × 100 = 278**.2%**
Why It Works for Small Business
- Secure employee Wi-Fi with minimal IT overhead
- Turn guest Wi-Fi into a passive marketing channel
- Boost return visits with loyalty offers at login
- Complies with privacy regulations and protects your network
Related Topics
IronWiFi helps small businesses turn everyday Wi-Fi access into real business value — for marketing, retention, and reputation.