RCOI: Return on Connectivity Investment for Public Events with IronWiFi
Scenario: An event organizer runs 6 major events annually, each with approximately 5,000 attendees. IronWiFi is deployed to manage guest Wi-Fi, deliver branded login experiences, and capture attendee data.
Annual Costs
| Item | Amount (USD) |
|---|
| IronWiFi Event Plan | $800/event × 6 = $4,800 |
| Initial Setup & Branding | Custom portal design and integration |
| Total Annual Cost | $5,000 |
Annual Value
| Benefit Area | Details / Assumptions | Value (USD) |
|---|
| Lead Capture |
2,000 new opt-in emails/event × 6 events = 12,000 contacts × $1.50/contact |
$18,000 |
| Sponsorship Value |
Sell splash page ad space to 2 sponsors/event × $500 each |
$6,000 |
| Reduced Support Burden |
Self-service captive portal reduces manual credentialing |
$2,000 |
| Data Insights |
Wi-Fi usage stats used for future planning & sponsor reports |
$3,000 |
| Total Estimated Value |
|
$29,000 |
RCOI Calculation
RCOI = ($29,000 – $5,000) / $5,000 × 100 = 480%
Additional Opportunities
- Upsell vendors with real-time ad placements on login page
- Analyze return visitor rates between events
- Offer tiered Wi-Fi (free/paid) for additional revenue
- Improve attendee satisfaction with reliable branded access
IronWiFi turns event Wi-Fi from a cost center into a strategic asset, driving revenue, engagement, and operational efficiency.
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